Objective

Promote France as a top destination for higher education among Indian students through digital-first engagement, with the goal of driving participation in the Choose France Tour 2021 and related webinars across domains.
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Strategy Framework

Awareness Phase – “Spark Curiosity”

• Targeted campaigns on Meta, YouTube, and GDN aimed at college students and young professionals interested in studying abroad.
• Designed webinar funnel journeys segmented by verticals: Pharmacy, PhD, Digital Marketing, Public Health, etc.

Engagement Phase – “Educate & Inform”

• Created event-based urgency ads like “Last few slots left” to build momentum.
• Designed tailored content for October–December webinars, showcasing institute reps, France's visa policies, and scholarship opportunities.

Conversion Phase – “Drive Sign-Ups”

• Focused on performance creatives and lookalike retargeting from existing student database.
• Utilized interest buckets around “Study Abroad,” “France Travel,” and “European Universities.”

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Results (Directional + Simulated)

• Campaign budget: ~$100,000
• >16.5M impressions across India (Meta, YouTube, GDN)
• 175,000+ clicks across verticals
• 10+ webinars promoted with tailored funnels
• Successfully drove multiple thousand sign-ups and brand recall uplift for the French Embassy and partner institutes
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Key Campaigns Promoted

• Choose France Tour 2021
• Pharmacy Webinar
• Digital Marketing Webinar
• Public Health & Medical Allied Webinar
• Webinars for October & November 2021