The Challenge
Study in India aimed to position India as a higher education hub for international students. The campaign needed to attract global traffic, generate leads, and create awareness across 167+ countries—while showcasing the diversity and credibility of Indian institutions.
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The Strategy
We deployed a multi-phase, full-funnel strategy combining Google Search & Display, Meta, LinkedIn, Twitter, Taboola, and GoSquared CRM. The campaign evolved across video remarketing, direct form ads, and targeted content—while capturing leads directly via social platforms and chatbot assistants. SEO optimization ensured organic momentum throughout.

The Results

• 🎯 15,688 verified leads (29% growth from 2018)
• 🌐 Visitors from 167 countries (up from 115)
• 📈 12x increase in organic traffic vs. 2018
• 🔑 Ranked for 2000+ keywords worldwide
• 📊 Over 69,000 sessions, with 96,000+ page views
• 📱 Majority from mobile users, aged 25–34
• 💬 Engagement across education, tests, employment
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The Impact
This campaign not only delivered leads—it laid the foundation for India’s long-term global education visibility. With real-time segmentation and live chatbot support, we improved conversion quality and user experience while increasing search discoverability by 155%.

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