The Challenge

How do you grow a brand that can’t advertise? That was the central challenge Olivastu brought to us in 2019.

As a UK-based lifestyle and wellness e-commerce brand dealing in CBD oil, herbal accessories, and other legally permitted alternative products, Olivastu operated in a category that faced heavy ad restrictions across major platforms like Google, Meta, and Amazon.

What they needed was not just a vendor, but a strategic partner — someone who could engineer growth through brand, search, tech, and community without relying on paid ads.

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Our Solution

We delivered a 360° growth solution that transformed Olivastu from a new entrant to a 6-figure revenue player — all without access to Google or Facebook Ads.

Branding & Experience

• Created a purpose-driven visual identity to bridge youth culture and wellness
• Developed a high-speed Magento e-commerce platform with 15,000+ SKUs
• Integrated secure payment gateways built for high-risk merchant categories

Organic-Led Growth

• Ran a content-first SEO strategy, focused on long-tail search and category leaders
• Ranked on 2,400+ keywords, with 94% non-branded terms
• Page 1 ranking for terms related to CBD oil, herbal accessories, and wellness by Month 2

Relationship-Driven Marketing

• Deployed automated email journeys for education, retargeting, and cart recovery
• Built affiliate and publisher relationships in compliant zones
• Created community content to engage older audiences exploring CBD for pain, sleep, and arthritis relief

Many of Olivastu’s loyal customers came from the 50+ age group, seeking natural support for chronic conditions like joint pain, sleep disorders, and inflammation. Our messaging strategy was tailored to educate without triggering ad flags — a delicate but rewarding balance.

What Happened Next

By Month 2, Olivastu had hit £15,000/month in revenue, and by Year 1 they were competing with giants like GrassCity.

They retained us until Q3 2021, by which time their brand had grown exponentially. When we concluded the engagement, they were running at high six-figure annual revenue — having turned a £150,000 investment into 5X ROI through organic-first strategies.

The SEO footprint and tech foundations we set up continue to drive visibility even today.

Services Delivered

• Branding & Visual Identity
• Magento Website Development (15K+ SKUs)
• High-Risk Payment Gateway Integration
• Full-Stack SEO Strategy
• Content Creation & Optimization
• Email Automation & Funnel Building
• Affiliate Partnerships & Publisher Strategy
• Analytics & Conversion Optimization

The Results

2,464 keywords ranking — 94% non-branded
26K monthly organic visitors at peak within two months of search optimization
5X ROI on a £150K project
£15K+ revenue/month starting Month 2