The Brief

Encardio‑Rite provides high-value geotechnical instruments used on landmark infrastructure — from Burj Khalifa (Dubai) and Marina Bay Sands (Singapore) to major bridges like the Harry W. Nice Memorial Bridge (USA) and Stonecutter Bridge (Hong Kong). Despite prestige-level projects, their digital presence in 2016–2017 was minimal, limiting lead quality and geographic visibility. Their MD, Arushi Gujral Bhalla, wanted to prove digital could match offline credibility — especially in bridge monitoring niches.

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Our Approach

1. Rebrand & Revamp Website

We modernized their global website structure, adding clear menus and localized country content to support their presence in 10+ regions.
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2. Global, Geo‑Focused SEO

Implemented multi‑country SEO including bridge‑monitoring keywords — positioning them for high‑ticket civil projects worldwide.

3. LinkedIn Thought Leadership

Launched strategic content and executive branding for Arushi Gujral Bhalla, turning her into a trusted voice in geotechnical circles.

4. Targeted SEM & Social Testing

Pilot ads for niche products like piezometers generated quality leads at minimal spend, proving market demand.

5. Organic Social & Technical Content

Created product explainers, technical case studies (e.g., Stonecutter, Chirajara, Malcolm X Bridge), and infographics to educate and convert.

Impact & Results

• Bridge Monitoring Visibility: Attracted large-scale projects across India, UAE, Hong Kong, and the US through enhanced visibility in high-value infrastructure keywords.
• Global SEO Reach: Ranked for 44,000+ keywords across key regions, including highly competitive terms in geotechnical instrumentation and bridge monitoring.
• Traffic Surge: Scaled website traffic from negligible levels to 56,000+ monthly visitors worldwide — driven by our SEO architecture and content strategy.
• High-Ticket Leads: Delivered qualified enterprise leads — each with potential project values in the millions.
• Thought Leadership: Built executive presence on LinkedIn for Arushi Gujral Bhalla, increasing trust among global engineering stakeholders.
• Legacy of Growth: Left behind a self-sustaining marketing engine they’ve since taken in-house — built on a rock-solid foundation we laid.

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Services Delivered

• Global Website Rebuild & UX/UI
• Multi‑Country & Technical SEO (bridge & geotechnical instrumentation)
• Social Media Optimization + LinkedIn Branding
• SEM Testing for Product-specific Leads
• Thought-leadership & Product Education Content
• Conversion-focused Funnel Optimization

Why It Stands Out

By amplifying sophisticated technical expertise through digital channels, we helped Encardio‑Rite convert global geotechnical prestige into high-value projects—proving that performance marketing isn't just for B2C, but for critical infrastructure too.