Overview

Chicsta was a Dubai-based e-commerce startup introducing South Korean skincare to the Middle East at a time when K-beauty was still a rising global trend. As a new entrant in a competitive market, they needed end-to-end support — from branding and website development to digital growth marketing.

Our Role

We built and launched their website, created a tailored Instagram-first growth strategy, and ran geo-targeted Google Ads to drive traffic and conversions.

Breakthrough

We identified and positioned SOME BY MI's Snail Trucica Miracle Repair Serum as their hero product — which quickly gained traction, selling over 2,000 units per day at its peak.

The Outcome

In under a year, Chicsta scaled to a consistent monthly revenue of 160,000 AED, enabling them to hire an in-house team and sustain growth independently.

Services Provided

• Website Development & Management
• SEO, SMO, and SEM
• Instagram & Google Ads Campaigns
• Email Marketing
• Offline Sampling & Retail Tie-Ups