The Challenge

With a mission to democratize access to premier test prep, Aakash Institute launched its flagship iACST scholarship test—offering up to 90% fee waivers for NEET, JEE, and foundational courses. But in a saturated education market, simply having a great offer wasn't enough. Aakash needed reach, relevance, and results—fast.

The Insight

India’s competitive exam space is flooded with institutes and messaging. We found that aspirational students and their parents are not just seeking discounts—they’re looking for credibility, convenience, and proof of opportunity. Our strategy focused on hyper-targeting families in Tier 1, 2, and 3 cities who had intent-driven behaviors around scholarships, exam prep, and academic excellence.

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The Solution

MarkAge360 designed a full-funnel, performance-led campaign across Facebook, Instagram, Google Search, Display, Quora, Programmatic, and Affiliates. Messaging focused on urgency ("Register Now"), clarity of benefit (up to 90% off), and authority (Aakash’s leadership in the test prep space).

We matched channel strengths to user intent:

• Facebook + Instagram: Drove high-volume visibility with compelling creatives
• Google Search: Captured active seekers through keyword-intent targeting
• Programmatic: Reached niche academic audiences across DSPs
• Affiliate & Quora: Leveraged trust platforms to validate Aakash’s credibility

The Results

Over a span of just 30 days, the campaign delivered:

• 31,500 verified leads
• ₹221 average cost per lead
• 830,000 clicks
• 120 million+ impressions across platforms
• 8% CTR on Google Search, with strong performance across affiliate & programmatic

The campaign didn’t just hit numbers—it amplified Aakash’s reach in high-intent zones, created brand recall through consistency, and opened pathways for thousands of students to pursue their academic dreams.

The Impact

Beyond the numbers, this campaign proved that thoughtful targeting, data-led execution, and emotionally relevant messaging could drive meaningful educational access—at scale.